Keyword Density Checker

Search Engine Optimization

Keyword Density Checker


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What is Keyword Density?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Keyword density isused to determine whether a web page is relevant to a specified keyword or keyword phrase. Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of webpage divided by the total word count.

About Keyword Density Tool

Keyword Density Checker is a tool built solely for the purpose of calculating the keyword density of any web page. The tool allows you to analyze either a whole web page using its URL.  

Why is keyword density important?

Keyword density is a very crucial aspect of the content writing process:

  • As a content writer for a blog or a website, your primary goal is to optimize your content in relation to the user’s queries.
  • But in order for users to find your content, they must first find your website.
  • To enhance search results for your website to improve you need to consider MULTIPLE factors.
  • One main factor is the performance of your article with respect to the searches.
  • In order for your website’s article to come up on SERP, it must be indexed by Google.
  • A great way to get your article indexed for specific searches is to optimally utilize the keyword frequency.
  • When you input keywords at a good density level in your content, Google will recognize your page and crawl it. Search engines will review your content due to its usage of a specific keyword.
  • Your content will be analyzed, by search engines, for its relevance to the keyword being used. After which your content will be indexed by Google if the page shows signs of relevance to the topic.

Therefore, it is very useful to have a keyword density check with you when writing commercial content. A keyword density checker will be able to make sure you know how frequently your keyword is being used!

Strategies for Keyword density

Search engines were unaware of the excessive use of keywords in website articles for ranking reasons. Google has not explicitly stated that keyword density is a major factor affecting ranking. But data has shown that keyword density matters when ranking websites on search engines. SEO and digital marketing specialists believe that keyword density is a major factor and should be utilized. The following is Seotochecker’s guide to consider when writing articles and looking at keyword density:

● Ideal Limit

The ideal keyword count of an article depends greatly on the topic, the industry, and the relevance of the topical keyword. Keyword density checking has brought up some interesting statistics based on studies. One such study was conducted by industry leaders Alexa.com, which is a subsidiary of Amazon. Alexa has studied Articles with ~2%-4% keyword density are more likely to be ranked well. They believe that 2%-4% is the limit for the amount a word should be featured in a passage. Alexa’s study shows that website articles with a Keyword Density of 2%-4% are favoured over articles with more density.

Despite it being an ideal limit, the 2%-4% mark can be made flexible at times. You must consider that if the keyword density increases beyond this, search engines will filter the word out and check for relevance. Ensure that your article has utilized keywords in such a way that the content around the keyword only makes sense when the word is inserted.

You can extend the limit of 2%-4% for keyword density but do so with caution. When extending your keyword density limit, draw an upper limit of the word density based on the competition you face. Your competition will give you a lot of hints as to how you can approach articles for your industry!

● Know your competition

You must know who is your industry competition and who is your industry leader. Often your industry leader will have a strong brand value. This brand value allows them to exceed keyword density limits. Industry leaders will often be held to a different standard. Therefore, their mistakes will not have the same repercussions. That's why Websites with millions of visitors are not penalized greatly for short-sightedness. Most industry leaders have gone probably through the right channels to reach the first page of Google results. Thus, if you are an established website with 1000s of monthly visits you should compare yourself to those sites that also have equivalent traffic. If you are a newer website with barely any traffic, you should compare your website to those which are relatively unknown.

We recommend that you observe at least 5 competitors in your niche. This will help you gauge your standing within the industry. When doing competitor analysis it is important to also have at least 1 website which is on an upper level than yours. This implies that if you are a top 50 website, you should observe 5 sites to compare and 1 site (that is a top 5 website) to look up to. This will give you an insight as to where your strategies lie when being compared to the best!

● Analyze your website’s competition

We recommend that you analyze your competition’s articles when writing your own. This will help you gauge the total number of times you should write your targetted keyword in the article. By doing so, you will be able to check the keyword density of your competition. But also you will be able to see the relation to which they have utilized their keyword. Analyzing their content will illuminate the different keywords they have used. By checking keyword density, you are in the position to alter your plan based on the data available to you.

● Avoid Keyword Stuffing

It is very important that you do not excessively use keywords in your article. This will affect your rankings on search engines. It will also lead to your message being lost in the passage and the user will be left unhappy. The overuse of topical words is an outdated strategy. Google has found a measure to penalize this method and in doing has reduced it to a great extent.

By using Keyword density checker you can get the keyword  stats about your content and detect if any keywords are stuffed. You can find alternatives to  over-utilized keyword by searching for that word on  any of our keyword tools - Keyword Suggestion Tool, Long-Tail Keyword suggestion tool, Keyword research tool,  This will guide you as per the types of keywords that are similar to your target. The utilization of multiple tools is a good way of carrying out SEO for your website. This provides you with a holistic approach to boost your article!